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July 30, 2019
Reasons to Improve Your App Store Optimization
It’s anticipated that mobile application downloads will exceed three hundred and fifty-two billion by the year 2021, which means this is a tremendous market to get into in case you haven’t done so. Even if your products do not enjoy a robust online reputation like food, it is still advisable that you consider this investment opportunity. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. It is recommended that you optimize your mobile application for you to get reasonable conversion rates. It is important to note that app store optimization refers to a process where you improve the ranking of your mobile app in the mobile app stores. As an app developer, you need to understand that ASO operates the same as SEO. In both ASO and SEO, there is the use of optimal content on your app or site so that when people do internet research your application or website comes up first. On account of SEO, you need your site to spring up on the main page of Google. This report discusses some of the benefits of improving your app store optimization.
The primary reasons why you need to boost your app store optimization is because it allows people to find your application in different mobile stores. It is important to note that up to sixty-three percent of mobile apps are usually discovered by customers through searches therefore if you fail to optimize your application you are missing a great deal. Failure to do optimization, your app will not feature in the first, second or even third page of search results. A page’s difference can mean a significant effect on what number of individuals find your application. When searching for a mobile app to download many users tend to look it up in the first and second page, this, therefore, means that you need to undertake ASO to ensure your application ranks high for best exposure to clients.
The second benefit of app store optimization is that it will get you more downloads. If many mobile users are able of seeing your app in the first or second pages of mobile store ranking, you will create interest. With interest, many mobile users will read your app description, download it and give it a chance. When applications rank higher, there’s an immediate connection with many downloads. This makes sense since if an application is optimized ineffectively, it’ll end up on the tenth page of search results. Because many people don’t go past the second search page list, your application will not get maximum exposure hence few download numbers.
In conclusion, there are many details why you need to do app store optimization as explained in this article.
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