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Want to Start a Self-Storage Business – Here’s the Marketing 101
In the U.S., self-storage companies paid property taxes amounting to $3.50 billion in 2016. Storage facilities in America are more than McDonald’s. If you are in the self-storage business you already know the market. Their success is however not from the storage units. You need to market your business, leverage your networks and boost your online presence. Keep reading to know the marketing 101 for the business start-up of self-storage, read more.

Your marketing strategy is important, so you need to get a physical location that is suitable for this. Consider the renters in the location that you are setting up your business. Nobody wants to move their junk to far places which means you should select locations that have the demographics suitable for your ideal clients, read more.

Large storage units will be required if you decide to live in locations where many retired people live. But if you set up your business in an area where the community is developing you will need small and cheap units. Competition should not be ignored. Find out if there are other storage facilities and their prices to know whether you are competitive or not, read more.
The physical location of your business must have clear designs and structures that show the name and logo of the self-storage business. It should have a security system and a branding you want to use for advertisements. Renters will be comfortable when they know you have put in place a visible and solid security system, read more.

In advertising, go local on your self-storage business. Your business can be promoted by the chamber of commerce if they add a link of your website on their website. To tap into your local networks make use of the television, newspapers, and local billboards. Don’t exhaust your savings on advertising instead make use of cheap advertisement ideas that will attract in-person and online customers.
Both online reach and physical locations are important. In fact online presence is helpful in effectively reaching more customers. You can reach customers who don’t even know you through your website. A strong website should be user-friendly and easy to navigate. Include visual content that will make your website appealing. Lastly have a solid website by using the correct coding, a strong SEO and without broken links, read more.
Try and tap in the 3.48 billion social media users through your solid website and social medial pages, read more.
Search Engine Optimization (SEO) can help your page to become top on search engines. SEO comprises of usability, keywords and links, read more. Since you will rapidly grow, you can build your business through website configuration, proper keywords and blog posts. With strong marketing efforts your business will also be strong.